Finding your way - Select, Eco, Pro

Wednesday - 21 March 2018

Finding your way - Product names that make life easier

Many product names make sense to the people who use them every day-the filter manufacturers, but not to the people who matter-the customers. So, with the launch of the new ISO 16890 standard, we have taken the opportunity to overhaul our entire filter range to make it easier for you to find what you need.

Our products are named according to what they look like and what they do.

We have split products into categories and named each one according to what they look like. So you can instantly recognize what each product is, and quickly find what you need.

Each of these product families is then separated into three levels—Select, Eco and Pro—that follow a good, better, best format. So, if you’re looking to minimize your initial expenditure choose a Select filter. If you need a product with a low energy consumption, choose Eco. And if you want a product that combines high standards of air quality with low energy consumption, you choose Pro.

Of course, not all products fit into these three tight groups. So, special products have a descriptive name to indicate what makes them different; such as ‘Refill’ for our rechargeable filter product, NoGlass for our glass-free media products, and H2O for our water coalescing products.

The high efficiency—EPA, HEPA and ULPA filters—and activated carbon products that are not affected by ISO 16890 make up new nanoclass and carboactiv product families respectively. These are then divided and named according to their shape too.